Daily Business Bargains

Once you’ve created a plan, spoken to the right people and done the research, it’s time to ship. It’s time to produce. It’s time to make it happen. So stop stalling. Stop making excuses. Stop waiting for things to be perfect. You don’t need more time. What you need is the courage to ship . Let's grow your business! I can help you build a more successful business, increase your sales, attract more clients and boost your profits. To find out how, click here . Originally posted on this blog Remember to bookmark this page and check out these posts for more digital marketing tips .

We live in uncertain times. And your marketplace hates uncertainty. It makes them anxious. It causes them stress. Here’s what we know When times are uncertain, people seek leadership. They actively look for those who display courage and direction. If you’re a leader [or a leader in waiting], there’s never been a better time to demonstrate your leadership . Because that’s what your marketplace is looking for right now. And they value it enormously. Let's grow your business! I can help you build a more successful business, increase your sales, attract more clients and boost your profits. To find out how, click here . Originally posted on this blog Remember to bookmark this page and check out these posts for more digital marketing tips .

Here are 7 things you need to know about worry, including a more helpful alternative. Stop Worrying Worrying doesn’t make things better. In fact, it’s 100% counter-productive. Worrying is a hideous waste of your time. Time is your most valuable resource. Worrying is infectious to your clients and customers. You can usually tell very quickly, when a business owner is worried about business. It’s common for people to pull their accounts from vendors, who they believe may be about to go broke. Worrying causes you to make bad decisions. The vast majority of things we worry about, either never happen or when they do happen, were nothing to worry about. Worrying causes you to feel worse [and worse and worse]. Worrying is the lowest possible use of your amazing imagination. When we worry, we use our mind as a movie theatre, which plays the worst case scenarios of whatever we’re worrying about, over and over again. Instead, change the movie. Use your mind to build images of what you

The most successful businesses bake marketing into their services. In this post, I will explain what that means and why you should do the same. If you have not heard the term before, baking marketing into a service (or product) means creating something, which is of so much value and interest that people want to buy it and also tell their friends about it. This is how products like the iPhone and services like Uber grew so popular, so fast. Most small business owners do the opposite Look around you at your competitors and you will notice how similar they are. Remarkably so. In fact, their similarity to one another is the only remarkable thing about them. So, they try and undercut one another on prices or fees, out network one another or outspend one another on marketing. They are focusing their time and money in completely the wrong direction. They are trying to get people interested in something, which isn’t interesting. This is a costly, avoidable mistake. I want something

As a business owner, there are 2 ways you can choose to market your business. One works extremely well. One doesn’t. And most small business owners are choosing the wrong option. I don’t want that to happen to you. Here are the 2 options available to you. Try and appeal to as many people as possible. Intentionally choose the type of customers or clients you want to service. And ignore the rest. That first option seems to make sense The thinking looks like this: If we try and appeal to everyone, we’ll have more prospective customers. This should increase our chances. The reality is different. Very different! By trying to be relevant to almost anyone who  could have a need  for their services, they end up being directly relevant to no one. Unless you’re directly relevant, you’ll be ignored! So this weakens their marketing and lowers their chances of success. Don’t do that. Do this! The most successful business owners decide exactly who they want to serve. They then intent

Give one person a pen and a pad and they will scope out an exciting, new idea or maybe compose a poem. Give another person that same pen and a pad and they will write a shopping list with it. The pen. The pad. They’re just tools. It’s what you do with them that creates the value. This begs the question You have an internet connection, which offers you access to a global audience of millions. And this access comes to you, with little if any financial cost attached. It’s an opportunity our parents and their parents could never have imagined. The question is, what are you going to do with it? Focus on the possibilities. Because, my friend, they are limitless. Let's grow your business! I can help you build a more successful business, increase your sales, attract more clients and boost your profits. To find out how, click here . Originally posted on this blog Remember to bookmark this page and check out these posts for more digital marketing tips .

Today could be just another day for you. Alternatively, you can decide, right now, to create some real momentum for you and your business. Here are 10 ways to get started. Find a decision you have been avoiding and take action on it. Indecisiveness leads to stress and destroys productivity. Start an idea journal. Capture your ideas and give yourself a set amount of time, every day, to focus on them. Start reading a book today, which will educate or inspire you. Eat right and exercise. Building a successful business takes clarity and energy. Set some goals. Then take action on at least one of them. Publish something on a blog or social network today, which will be useful for your marketplace and showcase your expertise. Demonstrate leadership. Take the lead on something that matters to you. Connect people. We live in a connection economy . Invest in something today, which you know your business needs. Encourage people. By encouraging others, you become the source of encoura

This is a very important post. If you want to get more business, feedback and recognition from your blog, this could be exactly what you need to know. The post was inspired by an email I received from Shannon. She kindly gave me permission to share part of it with you. Here’s the core challenge she wanted help with, along with my answer and lots of tips and examples to help you build a successful business blog. Here’s what Shannon wanted to know: “I’ve been blogging for close to three years now. It’s been frustrating to say the least! […]  I have no idea what I’m doing wrong and I’ve followed the advice from [she mentioned a very well known blogging site] totally.  I’m just about ready to quit.  Can you take a look at my blog and tell me what I’m missing?” I did take a quick look at her blog and it’s exactly the same as countless other business blogs, following the same, general blogging advice . Here’s what the challenge is and how to resolve it! Blogging is exceptionally eff

Here’s a quick marketing tip, which can help you significantly increase sales or attract more clients. It could give you a powerful, competitive advantage! It starts with understanding that your prices (or fees) are a part of your story . An important part, too. They allow a prospective client to determine where you fit in. Your prices clearly state, in hard figures, whether you regard your goods or services as budget, high quality or somewhere in-between. So, are your prices consistent with your story? Prices and promises Your business will struggle, if you claim to offer a great service… yet charge an average or below average fee. Prospective customers and clients know that premium services come at a premium. So when your marketing is all about quality, but your prices are all about cheap or average, they immediately sense something is wrong. It’s the same as claiming to offer a bargain basement service, then quoting a premium price for it. In both cases, you give prospectiv