Daily Business Bargains

Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I refer to as attraction marketing . I was prompted to write this after a business owner contacted me on Twitter. Within 5 minutes, he’d sent me several Direct Messages and then an email… each one asking me if I wanted to know about a business proposition. The guy is a total stranger to me. All I know about him, is that he’s the kind of person who sends business proposals to strangers. He could be a decent and honest man. His business proposal could be genuinely valuable. He may be scratching his head right now, wondering why no one is interested in his amazing idea. The thing is, pestering people is extremely ineffective. It’s far more likely to damage his reputation, than it is to make anyone check out his business proposal. More common than you may think Whilst you may consider that guy’s approach to be a little extreme, many small business owne

You’re a wonderful person with a superb business. However, is that message coming across in your marketing? Think about it — small business owners tend to market their services motivated by 1 of the following: Greed motivated: I want your money. Buy my stuff. Need motivated: I need you to buy from me because I’m in a tough financial situation. Please buy my stuff. Deed motivated: There’s something that I believe will help you, so I created it for you. Greedy marketing turns people away. It’s ugly. It’s selfish. It’s an attribute that is universally disliked in people. Needy marketing turns people away. It makes us panic. People are highly unlikely to risk hiring you or buying from you, if they believe you’re likely to go broke. Deed driven marketing attracts people. Your message of contribution and service makes people feel good about you. It’s an easy message to connect with, believe and share. Get your message across Those of us who are deed driven need to make sure

Today’s post will show you a way to massively improve the effectiveness of any important content you write. It will also show you how to avoid one of the most common and damaging copy writing errors. Stop limiting your options Most people will write their initial piece of content, call it their draft copy, then tweak it until it’s as good as they think they can make it. The challenge with that approach is that you are working from the mindset that the initial draft is the best foundation for the content. This is almost never the case! You need to write from the best foundation possible, not simply the first draft you write down. The most effective content comes from experimenting with ideas and one of the best ways to get new ideas, is to refuse to restrict yourself to working from one perspective. In other words, instead of writing an initial draft and then building on it, you commit to writing your message in 5 or more different ways. By writing the content in a number of dif

If you just answered “yes” then today’s post is just for you. I’m sharing an important part of the sales process with you, which is seldom talked about. It’s something that you can use, in order to develop great relationships with your clients, contacts and the marketplace in general. Let’s look at esteem One of the basic human needs is esteem . In business, we know that boosting the esteem of others, by showing them respect, is a powerful way to build great relationships. It improves how people feel about us and because business is all about people, it’s of massive commercial value. The opposite is also true. If people feel we’re trying to lower their self-esteem, by disrespecting them, it can ruin relationships and damage just about every part of our business. I wrote about that here: How to avoid arguments and build great client relationships . Here’s a great example of how important esteem and respect are. It was sent to me by a reader and I’m sharing it with is permission. H

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I witnessed an argument yesterday, between a business owner and one of his customers. It was noisy, public and has lost the business owner at least one customer. The whole situation could have been avoided, with the tip I’m going to share with you in today’s post. Here’s what happened, along with a valuable business lesson. First, here’s a quote from the 1936 classic, How to win friends and influence people. The book’s author, Dale Carnegie, said; “Show respect for the other person’s opinion. Never say, you’re wrong! to them.” You are right. They are right too. Maybe! When someone disagrees with us, it’s easy to think that they are wrong. This is especially the case when we truly believe that our opinion is right. Here’s the thing: It’s entirely possible that their opinion and our opinion are both correct, even when we see things very differently. For example: I really dislike the taste of almonds. In my opinion and in my experience, almonds taste disgusting. You may lo

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magicJack EXPRESS Digital Phone Service, Includes 3 months of service (K1103) by magicJack (552) Date first available at Amazon.com: April 13, 2015 Buy new: $39.95 $37.54 (Visit the Hot New Releases in Office Electronics list for authoritative information on this product's current rank.)

Panasonic KX-TGF344B DECT 4-Handset Landline Telephone by Panasonic (7) Date first available at Amazon.com: April 15, 2015 Buy new: $129.95 $110.76 38 used & new from $110.76 (Visit the Hot New Releases in Office Electronics list for authoritative information on this product's current rank.)

Crenova® BL-18 Eye Protection 60 Lux LED Portable Mini Projector Multimedia HDMI USB SD AV VGA for PC Laptop Mac Home Cinema Theater LCD + Remote Control - Black by Crenova (10) Date first available at Amazon.com: April 21, 2015 Buy new: $259.99 $62.99 (Visit the Hot New Releases in Office Electronics list for authoritative information on this product's current rank.)

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Brother DCPL2540DW Wireless Compact Laser Printer by Brother 194 days in the top 100 (479) Buy new: $179.99 $129.99 69 used & new from $115.23 (Visit the Best Sellers in Office Electronics list for authoritative information on this product's current rank.)

Posted by anthonycoraggio Paid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Here are some questions to help you choose how to resource your online advertising needs. Where is your business going? Is this the right way to get there? The reason you’re looking to run PPC campaigns in the first place is because you need to achieve certain business results—but is it actually the best way to get where you need to go right now? Particularly if you’re driving a new initiative or running ads for the first time, it’s important to take a step back and make sure you’re not trying to buy a horse to win an air race, because someone will likely try to sell

Posted by randfish Keyword Research is a very different field than it was just five years ago, and if we don't keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today's Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! What do we need to change to keep up with the changing world of keyword research? Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about keyword research, why it's changed from the last five, six years and what we need to do differently now that things have changed. So I want to talk about changing up not just the research but also the selection and targeting process. There are three big areas that I'll

Posted by Trevor-Klein This week, we've got the fourth (and second-to-last) installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. They're each designed to solve a use case that we regularly hear about from Moz community members. Here's a quick recap of the previous round-ups in case you missed them: Week 1 : Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2 : Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics. Week 3 : Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunitie

Posted by EricEnge One of the classic problems in SEO is that while complex navigation schemes may be useful to users, they create problems for search engines. Many publishers rely on tags such as rel=canonical, or the parameters settings in Webmaster Tools to try and solve these types of issues. However, each of the potential solutions has limitations. In today's post, I am going to outline how you can use JavaScript solutions to more completely eliminate the problem altogether. Note that I am not going to provide code examples in this post, but I am going to outline how it works on a conceptual level. If you are interested in learning more about Ajax/JSON/jQuery here are some resources you can check out: Ajax Tutorial Learning Ajax/jQuery Defining the problem with faceted navigation Having a page of products and then allowing users to sort those products the way they want (sorted from highest to lowest price), or to use a filter to pick a subset of the products (only tho

I found a great article regarding a recent talk between Forbes and billionaire Warren Buffett. It was interesting to learn how his views making money and giving back. Check out  an excerpt below.  (Credit: Glen Davis) Warren Buffett is good at making money. Last year alone FORBES estimates he gained $14.5 billion, which amounts to about $27,600 per minute. That’s around half of U.S. median yearly household income, so in just two minutes Buffett made as much money as the average American family did all year. Yet when the world’s fourth-richest person , worth roughly $69 billion, took the stage Wednesday at the fourth annual Forbes 400 Summit on Philanthropy , the conversation wasn’t about making a fortune, but giving one away. In a lunchtime chat with Forbes Magazine editor, Randall Lane, the 84-year-old Berkshire Hathaway chairman and CEO offered a few insights about how his approaches to philanthropy and building a business empire have been similar in some respects and