Daily Business Bargains

In today’s post, I’m going to show you how to make your marketing so attractive, that people would miss it if it wasn’t there. Think about it: Most of the marketing messages we receive are unwelcome. At best, they are the price we pay for being able to watch a YouTube clip or listen to a radio station. At worst, marketing messages are an unwanted, annoying intrusion. The good news is, marketing doesn’t need to be this way. How some brands get it right Some of the marketing we receive is welcomed. For example, when Evernote send me their newsletter, I read it. Always. Why? Because it’s packed with tips on how to get the most value from the Evernote app, so users can organise their ideas and improve their work flow. As a daily Evernote user, these tips and ideas are of huge value to me. Yes, I have made additional purchases because of the Evernote newsletter. However, they have never sold me anything. Think about that for a moment. It’s extremely powerful! Leigh inspired me to

Most small business marketing lacks urgency. And it’s losing those businesses a fortune. If you want people to take action, you need to motivate them . A proven way for you to do this, is to set a deadline. The thing about deadlines Deadlines focus the mind. They take something that’s interesting and make it both interesting and urgent. It looks like this: Without a deadline , people will think your offer is interesting and decide to check it out later… then forget all about it. With a deadline , people will think your offer is interesting and take action now… to hire you, buy from you, email you or call you. If you’re not including a deadline as part of your marketing mix, you’re leaving money on the table. Remember -- if you'd like some help with your business or a project, you can Pick My Brain for the answers and ideas you need. This service is [literally] guaranteed to help you. You can find out more here . Originally posted on this blog Remember to bookmark

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This is a very important post. If you want to get more business, feedback and recognition from your blog, this could be exactly what you need to know. The post was inspired by an email I received from Shannon. She kindly gave me permission to share part of it with you. Here’s the core challenge she wanted help with, along with my answer and lots of tips and examples to help you build a successful business blog. Here’s what Shannon wanted to know: “I’ve been blogging for close to three years now. It’s been frustrating to say the least! […]  I have no idea what I’m doing wrong and I’ve followed the advice from [she mentioned a very well known blogging site] totally.  I’m just about ready to quit.  Can you take a look at my blog and tell me what I’m missing?” I did take a quick look at her blog and it’s exactly the same as countless other business blogs, following the same, general blogging advice . Here’s what the challenge is and how to resolve it! Blogging is exceptionally eff

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Don’t wait for permission. You don’t need it. Don’t wait for the perfect time. The time is never perfect. Don’t wait for inspiration to appear. Command it to appear. Don’t wait for them to pick you. Pick yourself. Don’t wait for the initiative. Take it. So, what are you waiting for? Remember -- if you'd like some help with your business or a project, you can Pick My Brain for the answers and ideas you need. This service is [literally] guaranteed to help you. You can find out more here . Originally posted on this blog Remember to bookmark this page and check out these posts for more digital marketing tips .

Business is changing. Moreover, business is changing fast! This is great news for agile business owners, who embrace the opportunities. However, it’s not such great news for business owners who are working in today’s rapidly changing environment, with a 1995 approach to business. In today’s post, I share some ideas on how you can benefit from the new opportunities around you. First, I’d like to demonstrate how things have changed and why we need to apply a new mindset, to the new landscape. A new mindset for a new landscape Many of the world’s most influential businesses were unknown 20 years ago. Some, such as Facebook and Twitter, weren’t founded until the mid 2000’s. That kind of global growth was previously unthinkable. What’s more, billion dollar companies that lead their industries have been started by relative unknowns, in very untraditional ways. Here’s a great example. Writing in Techcrunch, Tom Goodwin summed up the new age of agile business : “Uber, the world’s la

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Workaholics are not really work aholics. It’s never work, which the so-called workaholic is addicted to. Instead, they’re hooked on the feelings that come from doing something they love. That passion and joy is what inspires them all day, every day. When you do something you love, it’s natural to want to keep doing it. It’s why Nile Rodgers still creates and performs. It’s why Arnold Schwarzenegger is still making movies. It’s why Bill Gates is still making a difference. ALL of those guys are in their 60’s. NONE of them need the money. What they do need, are the feelings associated with their “work”. Conversely, someone who finds their work frustrating, boring or stressful, pays to go on vacation… to get away from work. They spend a tiny amount of time each year, doing what they love. They have the equation completely the wrong way around. No one is addicted to meaningless work If you get paid for doing what you love, you may be a passion-aholic . You could be a joy-ahol

No matter what you want to achieve. No matter what situation you are in… everything you need is within your reach. The books you need are within your reach There are countless books, written by people who have overcome whatever challenges you are facing. Many of the classics are available for free online, such as  Think and Grow Rich by Napoleon Hill . You can download a full, legal copy of the book using that link. The ideas you need are within your reach Great ideas are easier for you to access today than at any point in history. The Internet gives you instant access to insights from the greatest minds that have ever lived. And all without leaving your chair! Careful research can lead you to a treasure trove of invaluable ideas, to inspire your creativity. The possibilities here are limitless. The help you need is within your reach If you have read the books, gathered the ideas and created something truly worth investing in, there is no shortage of people who can help you

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Setting a goal is simply a statement of intent. Your daily actions are what make it happen! I was thinking about that yesterday, when Susan from Queens, New York emailed me. She was wondering why she sets inspiring goals every year, yet by June the inspiration has faded and the goals are little more than a memory. She’s tired of living the same old year, over and over again. As this is a very common challenge, I decided to share my answer with you, along with 10 small, daily decisions that will help you achieve your business goals.  Why your BIG goals need a little help Inspirational goals are BIG picture targets. This is what makes them so motivating. However, to achieve them, you need to focus your mind and efforts on small, daily decisions. These decisions are what lead to the attainment of your big picture goals. For example, here are 10 small, daily decisions that can help you grow a great business: The decision to care more about your clients, than you care about your