How to turn strangers into customers
Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I refer to as attraction marketing . I was prompted to write this after a business owner contacted me on Twitter. Within 5 minutes, he’d sent me several Direct Messages and then an email… each one asking me if I wanted to know about a business proposition. The guy is a total stranger to me. All I know about him, is that he’s the kind of person who sends business proposals to strangers. He could be a decent and honest man. His business proposal could be genuinely valuable. He may be scratching his head right now, wondering why no one is interested in his amazing idea. The thing is, pestering people is extremely ineffective. It’s far more likely to damage his reputation, than it is to make anyone check out his business proposal. More common than you may think Whilst you may consider that guy’s approach to be a little extreme, many small business owne...