Daily Business Bargains

In today’s post, I’m going to show you how to make your marketing so attractive, that people would miss it if it wasn’t there. Think about it: Most of the marketing messages we receive are unwelcome. At best, they are the price we pay for being able to watch a YouTube clip or listen to a radio station. At worst, marketing messages are an unwanted, annoying intrusion. The good news is, marketing doesn’t need to be this way. How some brands get it right Some of the marketing we receive is welcomed. For example, when Evernote send me their newsletter, I read it. Always. Why? Because it’s packed with tips on how to get the most value from the Evernote app, so users can organise their ideas and improve their work flow. As a daily Evernote user, these tips and ideas are of huge value to me. Yes, I have made additional purchases because of the Evernote newsletter. However, they have never sold me anything. Think about that for a moment. It’s extremely powerful! L...

Most small business marketing lacks urgency. And it’s losing those businesses a fortune. If you want people to take action, you need to motivate them . A proven way for you to do this, is to set a deadline. The thing about deadlines Deadlines focus the mind. They take something that’s interesting and make it both interesting and urgent. It looks like this: Without a deadline , people will think your offer is interesting and decide to check it out later… then forget all about it. With a deadline , people will think your offer is interesting and take action now… to hire you, buy from you, email you or call you. If you’re not including a deadline as part of your marketing mix, you’re leaving money on the table. Remember -- if you'd like some help with your business or a project, you can Pick My Brain for the answers and ideas you need. This service is [literally] guaranteed to help you. You can find out more here . Originally posted on this blog Remember to bookmark...

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This is a very important post. If you want to get more business, feedback and recognition from your blog, this could be exactly what you need to know. The post was inspired by an email I received from Shannon. She kindly gave me permission to share part of it with you. Here’s the core challenge she wanted help with, along with my answer and lots of tips and examples to help you build a successful business blog. Here’s what Shannon wanted to know: “I’ve been blogging for close to three years now. It’s been frustrating to say the least! […]  I have no idea what I’m doing wrong and I’ve followed the advice from [she mentioned a very well known blogging site] totally.  I’m just about ready to quit.  Can you take a look at my blog and tell me what I’m missing?” I did take a quick look at her blog and it’s exactly the same as countless other business blogs, following the same, general blogging advice . Here’s what the challenge is and how to resolve it! Blogging is exc...

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Don’t wait for permission. You don’t need it. Don’t wait for the perfect time. The time is never perfect. Don’t wait for inspiration to appear. Command it to appear. Don’t wait for them to pick you. Pick yourself. Don’t wait for the initiative. Take it. So, what are you waiting for? Remember -- if you'd like some help with your business or a project, you can Pick My Brain for the answers and ideas you need. This service is [literally] guaranteed to help you. You can find out more here . Originally posted on this blog Remember to bookmark this page and check out these posts for more digital marketing tips .

Business is changing. Moreover, business is changing fast! This is great news for agile business owners, who embrace the opportunities. However, it’s not such great news for business owners who are working in today’s rapidly changing environment, with a 1995 approach to business. In today’s post, I share some ideas on how you can benefit from the new opportunities around you. First, I’d like to demonstrate how things have changed and why we need to apply a new mindset, to the new landscape. A new mindset for a new landscape Many of the world’s most influential businesses were unknown 20 years ago. Some, such as Facebook and Twitter, weren’t founded until the mid 2000’s. That kind of global growth was previously unthinkable. What’s more, billion dollar companies that lead their industries have been started by relative unknowns, in very untraditional ways. Here’s a great example. Writing in Techcrunch, Tom Goodwin summed up the new age of agile business : “Uber, the world’s la...

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Workaholics are not really work aholics. It’s never work, which the so-called workaholic is addicted to. Instead, they’re hooked on the feelings that come from doing something they love. That passion and joy is what inspires them all day, every day. When you do something you love, it’s natural to want to keep doing it. It’s why Nile Rodgers still creates and performs. It’s why Arnold Schwarzenegger is still making movies. It’s why Bill Gates is still making a difference. ALL of those guys are in their 60’s. NONE of them need the money. What they do need, are the feelings associated with their “work”. Conversely, someone who finds their work frustrating, boring or stressful, pays to go on vacation… to get away from work. They spend a tiny amount of time each year, doing what they love. They have the equation completely the wrong way around. No one is addicted to meaningless work If you get paid for doing what you love, you may be a passion-aholic . You could be a joy-ahol...

No matter what you want to achieve. No matter what situation you are in… everything you need is within your reach. The books you need are within your reach There are countless books, written by people who have overcome whatever challenges you are facing. Many of the classics are available for free online, such as  Think and Grow Rich by Napoleon Hill . You can download a full, legal copy of the book using that link. The ideas you need are within your reach Great ideas are easier for you to access today than at any point in history. The Internet gives you instant access to insights from the greatest minds that have ever lived. And all without leaving your chair! Careful research can lead you to a treasure trove of invaluable ideas, to inspire your creativity. The possibilities here are limitless. The help you need is within your reach If you have read the books, gathered the ideas and created something truly worth investing in, there is no shortage of people who can help...

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Setting a goal is simply a statement of intent. Your daily actions are what make it happen! I was thinking about that yesterday, when Susan from Queens, New York emailed me. She was wondering why she sets inspiring goals every year, yet by June the inspiration has faded and the goals are little more than a memory. She’s tired of living the same old year, over and over again. As this is a very common challenge, I decided to share my answer with you, along with 10 small, daily decisions that will help you achieve your business goals.  Why your BIG goals need a little help Inspirational goals are BIG picture targets. This is what makes them so motivating. However, to achieve them, you need to focus your mind and efforts on small, daily decisions. These decisions are what lead to the attainment of your big picture goals. For example, here are 10 small, daily decisions that can help you grow a great business: The decision to care more about your clients, than you care about ...

Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I refer to as attraction marketing . I was prompted to write this after a business owner contacted me on Twitter. Within 5 minutes, he’d sent me several Direct Messages and then an email… each one asking me if I wanted to know about a business proposition. The guy is a total stranger to me. All I know about him, is that he’s the kind of person who sends business proposals to strangers. He could be a decent and honest man. His business proposal could be genuinely valuable. He may be scratching his head right now, wondering why no one is interested in his amazing idea. The thing is, pestering people is extremely ineffective. It’s far more likely to damage his reputation, than it is to make anyone check out his business proposal. More common than you may think Whilst you may consider that guy’s approach to be a little extreme, many small business owne...

You’re a wonderful person with a superb business. However, is that message coming across in your marketing? Think about it — small business owners tend to market their services motivated by 1 of the following: Greed motivated: I want your money. Buy my stuff. Need motivated: I need you to buy from me because I’m in a tough financial situation. Please buy my stuff. Deed motivated: There’s something that I believe will help you, so I created it for you. Greedy marketing turns people away. It’s ugly. It’s selfish. It’s an attribute that is universally disliked in people. Needy marketing turns people away. It makes us panic. People are highly unlikely to risk hiring you or buying from you, if they believe you’re likely to go broke. Deed driven marketing attracts people. Your message of contribution and service makes people feel good about you. It’s an easy message to connect with, believe and share. Get your message across Those of us who are deed driven need to make sure...

Today’s post will show you a way to massively improve the effectiveness of any important content you write. It will also show you how to avoid one of the most common and damaging copy writing errors. Stop limiting your options Most people will write their initial piece of content, call it their draft copy, then tweak it until it’s as good as they think they can make it. The challenge with that approach is that you are working from the mindset that the initial draft is the best foundation for the content. This is almost never the case! You need to write from the best foundation possible, not simply the first draft you write down. The most effective content comes from experimenting with ideas and one of the best ways to get new ideas, is to refuse to restrict yourself to working from one perspective. In other words, instead of writing an initial draft and then building on it, you commit to writing your message in 5 or more different ways. By writing the content in a number of dif...

If you just answered “yes” then today’s post is just for you. I’m sharing an important part of the sales process with you, which is seldom talked about. It’s something that you can use, in order to develop great relationships with your clients, contacts and the marketplace in general. Let’s look at esteem One of the basic human needs is esteem . In business, we know that boosting the esteem of others, by showing them respect, is a powerful way to build great relationships. It improves how people feel about us and because business is all about people, it’s of massive commercial value. The opposite is also true. If people feel we’re trying to lower their self-esteem, by disrespecting them, it can ruin relationships and damage just about every part of our business. I wrote about that here: How to avoid arguments and build great client relationships . Here’s a great example of how important esteem and respect are. It was sent to me by a reader and I’m sharing it with is permission. H...

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I witnessed an argument yesterday, between a business owner and one of his customers. It was noisy, public and has lost the business owner at least one customer. The whole situation could have been avoided, with the tip I’m going to share with you in today’s post. Here’s what happened, along with a valuable business lesson. First, here’s a quote from the 1936 classic, How to win friends and influence people. The book’s author, Dale Carnegie, said; “Show respect for the other person’s opinion. Never say, you’re wrong! to them.” You are right. They are right too. Maybe! When someone disagrees with us, it’s easy to think that they are wrong. This is especially the case when we truly believe that our opinion is right. Here’s the thing: It’s entirely possible that their opinion and our opinion are both correct, even when we see things very differently. For example: I really dislike the taste of almonds. In my opinion and in my experience, almonds taste disgusting. You may lo...

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Posted by anthonycoraggio Paid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Here are some questions to help you choose how to resource your online advertising needs. Where is your business going? Is this the right way to get there? The reason you’re looking to run PPC campaigns in the first place is because you need to achieve certain business results—but is it actually the best way to get where you need to go right now? Particularly if you’re driving a new initiative or running ads for the first time, it’s important to take a step back and make sure you’re not trying to buy a horse to win an air race, because someone will likely try to sell ...