How secure would your business be, if an expertly marketed, high quality competitor started targeting your clients and prospective clients?
Most people only consider this scenario after the fact. They wait until an exciting new business, product or service shows up. It’s only then that they think about how to respond.
We have to be smarter than that my friend.
The secret to building a robust, thriving business, is to act as if that competitor had already arrived.
This means always, always looking for ways to improve the quality of your services. Listen to your marketplace, find out what concerns them and figure out how to help them. This will make your existing clients love you and ensure you attract a regular supply of new clients too.
Of course, I recommend you do as I have done and avoid having any competitors. Yes, it’s absolutely possible. Here’s everything you need to know.
The message here is simple: Don’t allow the arrival of “some guy’s business” to be what determines when YOU up your game. A new provider, product or service WILL show up in front of your clients. Take action now and be so well prepared that the new competitor doesn’t stand a chance.
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Originally posted on this blog
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