In this brief post, I’d like to share one of the least mentioned, yet most powerful benefits of writing a business blog.
I started working with a new client last week. With his permission, I’d like to share an excerpt from an email he sent me after our first marketing session:
“I started reading your blog 3 or 4 years ago and must have read hundreds of your articles in that time”. […] “Hiring you was easy because I already knew you and I knew you were reliable year in and year out”.
Make hiring you an easy decision
Post by post, week by week and year by year, you build a connection with your readers. You position yourself as a reliable, knowledgeable authority in your field. This builds trust and makes hiring you a lot easier.
If you are looking for a powerful reason to start [or restart] blogging, this could be it.
Still not convinced?
Here are another 25 reasons to write a business blog.
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Originally posted on this blog
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