Get specific. Really specific

marketing

As a business owner, there are 2 ways you can choose to market your business. One works extremely well. One doesn’t. And most small business owners are choosing the wrong option. I don’t want that to happen to you.

Here are the 2 options available to you.

  1. Try and appeal to as many people as possible.
  2. Intentionally choose the type of customers or clients you want to service. And ignore the rest.

That first option seems to make sense

The thinking looks like this: If we try and appeal to everyone, we’ll have more prospective customers. This should increase our chances.

The reality is different. Very different!

By trying to be relevant to almost anyone who could have a need for their services, they end up being directly relevant to no one. Unless you’re directly relevant, you’ll be ignored! So this weakens their marketing and lowers their chances of success.

Don’t do that.

Do this!

The most successful business owners decide exactly who they want to serve. They then intentionally focus on communicating with this section of their marketplace. They learn what matters most to this group. They uncover their main challenges. They then connect with them in a way that’s directly relevant and therefore exceptionally powerful.

That’s the most effective way to attract the right kind of attention and inspire people to buy from you or hire you.

Don’t miss this: 4 Powerful words, which attract clients like a magnet!

Let's grow your business! I can help you build a more successful business, increase your sales, attract more clients and boost your profits. To find out how, click here.



Originally posted on this blog

Remember to bookmark this page and check out these posts for more digital marketing tips.

Comments

Post a Comment

Popular posts from this blog

7 Things you need to know about Worry!

Image
Here are 7 things you need to know about worry, including a more helpful alternative. Stop Worrying Worrying doesn’t make things better. In fact, it’s 100% counter-productive. Worrying is a hideous waste of your time. Time is your most valuable resource. Worrying is infectious to your clients and customers. You can usually tell very quickly, when a business owner is worried about business. It’s common for people to pull their accounts from vendors, who they believe may be about to go broke. Worrying causes you to make bad decisions. The vast majority of things we worry about, either never happen or when they do happen, were nothing to worry about. Worrying causes you to feel worse [and worse and worse]. Worrying is the lowest possible use of your amazing imagination. When we worry, we use our mind as a movie theatre, which plays the worst case scenarios of whatever we’re worrying about, over and over again. Instead, change the movie. Use your mind to build images of what you
Read more

Oil Change Near Me West Hempstead NY: Call 516-292-5353 PMG Auto & Tire - Oil Change West Hempstead

Image
New Business Service Bargains Oil Change Near Me West Hempstead NY: Call 516-292-5353 PMG Auto & Tire - Oil Change West Hempstead CALL 516-292-5353 Oil Change Near Me West Hempstead NY  https://goo.gl/maps/yw6SLFbfuVm3yDF58 PMG Auto & Tire Center - They are a family owned auto repair facility located on Hempstead Turnpike. They service all makes and models. BMW, Mercedes Benz, Audi and all other makes including Honda, Toyota, Ford, Lincoln and much more. They are your one stop shop for all your automotive needs!!!! PMG Auto & Tire Center 304 Hempstead Turnpike   West Hempstead, NY 11552 (516) 292-5353 https://goo.gl/maps/yw6SLFbfuVm3yDF58 PMG Auto & Tire Center - Your a single stop go shopping for complete car repairs and even services within West Hempstead NY! CALL 516-292-5353 for the best oil change close to me West Hempstead NY offers. Vehicle engines require motor unit oil continue to keep its components lubricated. A regular oil change service toget
Read more

How to Bake Marketing into your business

Image
The most successful businesses bake marketing into their services. In this post, I will explain what that means and why you should do the same. If you have not heard the term before, baking marketing into a service (or product) means creating something, which is of so much value and interest that people want to buy it and also tell their friends about it. This is how products like the iPhone and services like Uber grew so popular, so fast. Most small business owners do the opposite Look around you at your competitors and you will notice how similar they are. Remarkably so. In fact, their similarity to one another is the only remarkable thing about them. So, they try and undercut one another on prices or fees, out network one another or outspend one another on marketing. They are focusing their time and money in completely the wrong direction. They are trying to get people interested in something, which isn’t interesting. This is a costly, avoidable mistake. I want something
Read more