Saturday, November 7, 2015

Here are some people your business needs to avoid

business development, biz dev, marketing tips

There are certain people who you and your business need to avoid.

Some are easy to spot

Others are harder to spot

  • The strategist, whose own strategy isn’t working.
  • The social media expert, who used software to attract 100k followers, yet is clueless. Read this!
  • The accountant, who understands the numbers but can’t express what they mean to your business.
  • The PR person, whose own PR doesn’t create any meaningful buzz.
  • The marketing expert, who baffles you with buzzwords to hide their lack of knowledge and experience.
  • The business coach, who has never built a successful business.

Here’s the thing: With a slick website and some testimonials [fake or otherwise], anyone can claim to be an expert in anything.

So, before you hire the services of an expert, ask them to back up their claims in a way that is both meaningful and measurable.

Only when you are 100% satisfied with their credentials should you consider investing in them. The cost of bad business advice is far, far higher than the purchase fee.

Let’s grow your business! I can help you build a more successful business, increase your sales and boost your profits. To find out how, read this.

Originally posted on this blog

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