You don’t have any clients.
You don’t have any customers.
You don’t have any subscribers.
You don’t have any readers.
You don’t have any followers.
You don’t have them. They’re not your possession. Instead, you borrow them. You need to earn and then re-earn their custom, attention and trust.
To think otherwise leads to complacency. And complacency causes casualties.
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Originally posted on this blog
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